Choose life, choose wood

Discover why wood is the only sustainable construction material…

Using wood saves the forests

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Using wood is good for our climate

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Calculate your environmental impact

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Embodied energy

The production of building material needs energy. Embodied energy is the energy consumed by all processes associated with the production of a material, from mining to manufacturing to transport.

As a resource, wood consumes a minimal amount of energy: wood grows with the energy of the sun. In the production cycle, energy is only used to cut the tree, to process and to transport it.

Global Warming Potential

Global warming is the major, over-riding environmental issue of our time.

Greenhouse warming is imminent and has never been more present than today. The most dangerous climate changes may still be avoided if we transform our fossil-fuel based energy systems towards renewable energy sources and renewable materials such as wood. The global warming potential of wood is low, thanks to the following:

  • Wood has a low water emission index, in fact, forests regulate the water cycle, prevent flooding and create clouds.

  • Wood has a positive air emission index: working forests are the most powerful clean-air technology on earth, absorbing CO² and releasing oxygen.

  • Wood has a negative carbon impact: as shown above, wood functions as a key carbon stock.

Renewable. Sustainable. Recycable.

Using 1 tree is protecting 100 trees.

The Eco cycle of wood includes re-use, repair and recycling. When these products reach the end of their lifespan, the carbon dioxide is released into the atmosphere, as the waste decays or is recycled as bioenergy. The carbon dioxide is then again captured by the trees and converted into nutrients and new building blocks for their growth.

Unlike metals and fossil fuel-based products (such as plastics), the forest resources are renewable, and with proper management a cycle of wood products can be maintained forever.

CO₂ Calculator